KPD 100 conducted more then 160 marketing projects in the following markets:
Financial markets
- banking car loans and mortgages market research (2);
- insurance market review;
- CS research for leasing company’s clients;
- preselling service evaluation in leasing companies (operating leasing);
- retail banking products research, including new products testing (individuals & SME);
- fund market and market of investment funds of Ukraine, Poland and Russia research;
- insurance products research, including customer satisfaction;
- banking and insurance products market and demand research – loans, cooperation of banks and insurance companies etc.
Construction and renovation, building materials, real estate
- facade materials market research;
- dry construction mixtures market research;
- non-metal mineral materials and wares market research (markets of cement, gypsum, limes, brick, building solutions, dry building mixtures, concrete and wares from him, glass, ceramics);
- parquet and other wares made from a tree, used in building market, research;
- rubbers and plastic wares used in building market research;
- paint and varnish market research;
- consumers survey of roofing materials for the purpose of materials and brands knowledge (method applied – private consumers survey «middle +»)
- investments attractiveness of the limestone market;
- floor tile customer research;
- residential building research;
- industrial building research;
- competition environment research on the quickly erected building market;
- competitive environment on the quickly constructed buildings market research;
- interrogation of the paint’s consumers in the regions of Ukraine;
- cost-sheets construction components research aiming to optimize the stock of a construction store;
- retail sales points selection for selling floor products;
- construction products consumers poll;
- research of competition and situation on the wooden-houses market;
- research of wooden stair-case producers price policy;
- competition and price policies on construction services market (roofing) research;
- window structures producers’ needs identification;
- U&A for trading company selling electrotools;
- price monitoring of the parquet products;
- internal wooden doors market research;
- price policy on wooden stairs market; research of window constructions producers needs;
- roofing market research in the segment of private households;
- building activity of the industrial enterprises research;
- salary survey in the Ukrainian construction market;
- building and repair activity of the Ukrainian population research;
- mansards market research is in the segment of private households etc.
Industrial markets
- diagnostics of the Ukrainian industry sectors and review of the enterprises;
- furniture market research before opening of the specialized shopping center;
- complex leather market research for a foreign producer;
- complex furniture market research (production, promotion channels, export, import) (2);
- price analysis in the metal market;
- furniture facades market research;
- sample price research of furniture market;
- retail audit of crusted furniture market;
- inside wooden doors market research;
- research at the household appliances market;
- industrial kitchen equipment market research;
- printing machinery market research;
- gas bottles appliances market research etc.
Services
- research of consumption at the private medicine market (methods applied – in-depth interview with the clients of clinics; expert interview with the representatives of insurance companies)
- insurance market review (methods applied – desk research, interview with experts)
- CS research for leasing company’s clients (method – in-depth interview)
- preselling service evaluation in leasing companies (operating leasing) (method – mystery shopping)
- market researches consumption qualitative research (method – in-depth interview)
- banking car loans and mortgages market research (method applied – mystery shopping, desk research, users poll)
- banking and insurance products market and demand research – loans, cooperation of banks and insurance companies (method applied – desk research, face-to-face interview, telephone interview) etc.
Advertising and Publishing
- outdoor advertising industry competition research (method applied – desk research, mystery shopping, expert interview);
- demand research for exterior and interior advertising materials (method applied – desk research, mystery shopping, telephone interview);
- POS materials market research (method applied – desk research);
- demand identification for economical and legal literature (method applied – expert interview)
- research of potential readers and advertisers preferences of a specialized magazine (method applied – telephone interview, face-to-face interview);
FMCG
- promotional perspectives of the functional drinks in elite sport clubs (method applied – desk research, expert interview)
- alcohol brand advertising campaign results research (method applied – interview on consumers dislocation sites);
- usage and attitude study of chocolate products consumers (method applied – door-to-door poll)
- package testing, identification of alcohol drinks consumption peculiarities (method applied – focus group)
- identification of alcohol brand loyal customers for the positioning purposes (method applied – in-depth interview)
Fast Food
- research of outflow reasons of visitors in the network of restaurants of fast food (method applied – street questioning)
- deep research of positioning of fast food network of restaurants in relation to competitors (method applied – in-depth interview)
- research of quantitative and qualitative characteristics of a fast food brand (method applied – interview on the sites)
- service level study at fast food restaurants chain (method applied – mystery shopping)
- fast food customer research (method applied – door-to-door poll)
- research of consumer preferences of the potential visitors of restaurants (method applied – telephone interview)
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