The research objects are:
Markets
- Review
- Operators
- Volume, shares, segments
- New! Benchmarking researches
Competitors
- SWOT-analysis
- Market share
- Customers
- Service
- Operating conditions
- sales system (distributors, retail, wholesale/direct sales)
- personnel (quantity, migration, qualification, competence level)
- SWOT analysis
- New! Investment attractiveness researches
Customers
- Needs, Preferences
- Satisfaction
- Attitude and loyalty
- Life style
- Reasons for refusal / switching
- Customer behavior analyses, motivation and purchase decision
Brand
- Awareness, Usage, Attitude, Switching
- Price
- Image
- Testing
Promotion
- Testing (concepts, labels, commercials)
- Effective communicational channels
- ATL-, BTL- & PR-campaigns efficiency
- Sales points monitoring (merchandising, distribution)
Service
- Satisfaction
- Requirements / expectations
- Service standards
- Service and trading personnel evaluation
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