In the process of projects implementation we use both quantitative and qualitative
methods:
interviews |
- face-to-face interviews (in apartments, on streets, at points of
sale, exhibitions)
- in-depth (including expert) interviews
- telephone and postal interviews
|
Secondary information analyses
(desk research) |
In the processes of such research the following sources of information
are used:
- periodicals
- specialized literature
- subscribed internet-resources (available and paid)
- data of the State statistics Committee
|
mystery shopping, |
|
Focus groups |
Applied for the solution of the following issues:
- study of an emotional and professional component influence on
the purchase decision;
- testing of advertising concepts and separate components of advertising
campaigns (design, slogan, idea, visuals, etc.)
- formulation of questions for quantitative researches
|
Retail audit |
- enumeration
- prices
- distribution
- merchandising and promo activities
|
Monitoring of Press |
|
Control factors applied:
- control of the fact of an interview conduction
- control of the correct selection of a respondent (compliance to quotes)
- control of the thoroughness of the information being fixed
- control of the veracity of the information provided.
During the control process both human and technical resources are used. Human
resources are presented by supervisor, brigadier and controllers (including
independent). Technical resources imply usage of audio recording equipment
as well as different types of software and logistics control. In some types
of research the control reaches 100%, in other cases is no less than 50%.
There are also several special research products such as:
Reputation Audit
Customer Satisfaction Survey
Mystery Shopping Programs
Steams Measuring
|
